360° CAMPAIGN – PUBLIC AND HCP’s
1 man out of 5 is suffering from primary ejaculation.
An HCP communication plan is decisive but to inform patients is crucial too as 99% of them dare not speak to their doctor.
This 360°campaign associates TV advert, website and banners to raise awarness among the primary ejaculation problem.
At the same time, a campaign dedicated to HCP has been lead to inform them about the medication exisitng for this pathology.
The campaign won many awards:
–Prix Empreintes 2014: winner of the “Grand Prix Empreintes” and Gold in the integrated campaign category
–Caducées 2014: Digital award and FNIM award
–Festival de la communication 2013: Silver award in environment campaign category