HAVAS DEBARQUE À L’EFS

Creation of a corporate communication plan for the “Établissement Français du Sang”. The goal was a “0 euro” event with a maximization of the visibilty.

Concept : Encrourage Havas groups co-workers to donate blood on fixed places.

Setting up a 360° communication : internal advertisement (teaser/revelation), tarpaulin, e-mail blasts, stand animation, recruitment website, social media animation (advertisement & posts before during and after the event).